The decision-making tool that absolutely changed my life.

Decision-making. We make countless decisions every day. What shall I have for breakfast? Will I go to the gym or not? Who’s picking up the kids from school? Where shall we go on holidays? Is online or in-person school best for my children this year? Should I quit my job and start a business? Should I close my business and get a job?

The decisions we make every day can be seemingly endless.

You may even suffer from decision fatigue from time to time. We recently completed a bathroom reno. I had no idea how many minute decisions would have…


6 Steps to Uncovering Your Bext Best Career or Business Path

When the Covid-19 Global Health Pandemic hit in early 2020, I noticed something interesting with my current coaching clients. They typically fell into one of three categories:

1) Women in Career:
Their lives were thrown into chaos and figuring out how to work from home while parenting and home-schooling and co-parenting like never before quickly became all-consuming.

2) Women in Business:
They had to double-down on the business front as they had to re-invent and re-design business service offerings to salvage the business they had or grow their business to…


5 ways You can Activate your Network to Build your Business and Get More Clients

“If I’m being honest, I’m suffering from a bit of FOMO,” said one of my clients recently in a coaching session. “I get a bit jealous when I see other people being successful. What’s wrong with me? Why can’t I get more clients? What am I doing wrong?”

These are issues and sentiments that I often hear (and admittedly have sometimes felt myself) over the 18 years I’ve been in business.

Do you ever feel that way? Like YOU must be doing something wrong and EVERYONE else is doing something right?

It can seem, on the outside looking in, like…


Try these six tips for getting through the last leg of the pandemic marathon

“It’s called bonking,” said one of my clients in a coaching session. “That last stage of a marathon when you have a sugar low and your body has basically given up. It doesn’t have any more stamina, drive, determination or energy.” So what do runners do to get through this and finish the race?” I asked, always happy to play with a good metaphor to inspire new perspectives. …


In remembrance of my Dad

In this week’s post, I indulge in a remembering of my father, Douglas Laite, who passed away on November 13, 2020.


No matter your stage of life, people everywhere long to be seen.

I write this the morning after Halloween. The one time of the year when we can wear visible, full character masks and pretend we’re someone else, just for a little while.

I handed out candy last night (in COVID-friendly style of course) as princesses and goblins came to my door, sweet she-devils and a headless horseman too.

The children’s bright faces, and glees of appreciation, lit the neighbourhood as their trick-or-treat bags filled up.

My daughters dressed up too — one went as a bottle of ketchup and the other as a sweet angel. Fun to be in character for…

Susan Elford

I'm a Leadership Coach & PR Consultant in Calgary. President Lean In Calgary #leadership #entrepreneur #familyadventures #Mom #travel http://www.susanelford.com

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